Down for Winter was a 3 day WINTER event at Dundas Square, Toronto.

The event had 3 spaces, each space allowed walkerby to interact with Uniqlo's outerwear in a whole new way while highlighting key features.

Space 1 — Infinity Freezer Room

Toronto knows cold, but let’s make it really cold. We put Uniqlo's hybrid down jackets to the ulitmate test in a shipping container turned infinity freezer at a temperture of -18°C .

Space 2 — The Showroom

Space 2 and 3 featured Uniqlo's Ultra Light Down jackets. They are compact, stylish and water resistent.

Space 2 showcases a waterfall with hanging Ultra Light Down pouches in front of a photography station where everyone can snap fun pics and post to their social media.

Space 3 — The Games Room

Space 3 was all about highlighing how light the Ultra Light Down jackets really are. Passerby could pick any object on hand, place it on the scale next to an Ultra Light Down pouch, if their object is lighter they win that jacket.