On National Burrito Day we sent an email to rewards members to annouce that Chipotle and Stefan Thomas will launch a new interactive game called "Burritos or Bitcoin."

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16,264,300
teasers delivered to Reward Member's inbox's

12.93%
click to open rate

66.2%
'learn more' CTA clicks

Chipotle and Stefan Thomas, the tech founder who notoriously lost his Bitcoin login worth $387 million, well they need your help to recover the passcode.

16,464,037
emails delivered to Reward Member's inbox's

31.52%
click to open rate

36.5%
chance of winning

74.3%
'play now' CTA clicks

10,000 fans
will win one 1 free burrito

3 fans
will win $25,000 in Bitcoin

50 fans
will win $500 in Bitcoin

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Tap 'Play now' and the players were driven to a landing page where they had 10 tries to guess the correct passcode.

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April 1st 2021 Chipotle became the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers and the game went viral. Twitter and Reddit exploded with players sharing their winnings, disappointments and passcodes.

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Role. Graphic Designer      Art Director. Clay Needham       Copywriter. Adam Tarchoun       
Motion Graphics. Spike Martin       Client. Chipotle      Agency. Gale Partners

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