As part of the introduction to GM's first ebike, the Ariv team set off to travel across Germany and Belgium to set up a fun path where passersby can test ride the new eBikes.

The event took place in multiple locations across Germany and Belgium, the furniture had to be light weight and easy to assemble.

Role Graphic Designer
Copy Writer Parika Sikder
Creative Director Jung Ahn

Client GM Ariv
Agency Isobar/Dentsu